Last Updated: [4/4/23]
At Buffington Homes of Arkansas, we pride ourselves on maintaining your information in a secure and confidential manner. We take your privacy seriously and want you to understand what information we collect, how we use it, and how we protect it.
THE TYPES OF PERSONAL INFORMATION WE COLLECT FROM AND ABOUT YOU
We and our vendors and other parties we use to perform services on our behalf (e.g. property managers, real estate brokers, and service providers) may collect, receive, and develop several categories of information about you depending on your interactions with us.
Contact information and other identifiers. For example, we might collect your name, address, telephone number, email address, government ID numbers, birth date, photographs, and social media accounts.
Commercial information. For example, we might collect information about your home purchase preferences (e.g. communities, floor plans, and budget ranges), financial information, employment information, credit card information (collected by us, and stored and processed by third-party processors), and real estate transactional histories.
Demographic information. For example, we might collect information about your sex, gender, age, race, ethnicity, family status, household size, and household income.
Technical information. For example, if you use our websites or apps, we might collect information about the browser, device, device location, operating system, MAC address, internet service provider, and IP address. Also, we might collect information about how you interact with our website and apps, including the website you came from, or the site you visit when you leave us, and how you navigate on our site. We might also embed technologies (such as tags, and pixels) in the emails and other communications we or our vendors send to you to help us understand how you interact with those messages.
Feedback. For example, we might collect feedback or other information you provide to us when you communicate with us (e.g. using the contact form, sending emails, or completing surveys).
HOW WE USE YOUR PERSONAL INFORMATION
We might use your personal information for the following purposes.
Marketing purposes. For example, we might use your personal information to tailor your website experience, your app experience, the emails we send you, the advertisements we promote to you, and the promotions we offer to you. We might also use your personal information to improve our marketing activities.
Commercial transactions. For example, we might use your personal information to fulfill your requests and to provide you with our products and services. Also, we might use your personal information to assess credit, financial, reputational, and other risks in relation to a commercial relationship between us.
Customer support. For example, we might use your personal information to respond to your requests for information or customer support services.
Security. We might use your information to protect our website, apps, and services, and to detect activity that might be illegal or prohibited.
THE SOURCES OF YOUR PERSONAL INFORMATION
We collect personal information from various sources, including:
Directly from you. For example, we collect your personal information when you complete a form on our website, submit an email to us, or participate in a promotion. Also, we might collect your payment, commercial, and preference information in pursuit of a commercial transaction.
From your devices. On our website, apps, and in our emails, we use tracking tools like cookies and pixels that automatically collect information about you
From vendors, marketing services, and social media. For example, we might contract with marketing agencies and technologies services that provide information about you. We might also receive information from social media services, credit check services, background check services, real estate brokers, and other such parties.
From our combination of information. For example, we might combine information we have collected from you online and offline or with information received from other sources. Also, we might aggregate your information with other consumers’ information.
WE SHARE YOUR PERSONAL INFORMATION
We share your information internally across affiliated companies. We might also share your information with the following:
Vendors and technology service providers. For example, we may share your information with vendors and technology services that send emails on our behalf, run promotional campaigns (e.g. marketing or advertising), manage our properties, and provide operational and analytic services.
Legal, regulatory, or administrative parties. For example, we might share your information with a government agency that requests such information. Also, we might share your information to comply with a court order or subpoena, to investigate a fraud or security breach, or to enforce an agreement.
Lenders, acquirors, targets, or advisors. For example, as part of due diligence, we might share your information to parties with which we are engaged in a potential merger or acquisition, financiers, lenders or banks, and related advisors.
YOUR CHOICES ABOUT HOW WE USE YOUR PERSONAL INFORMATION
You have certain choices about how use and store your personal information.
Marketing communications. You can opt out of our promotional emails and text messages by following the instructions in the messages you receive from us. Even if you opt out of marketing communications, we will still send you transactional messages (e.g. invoices, payment receipts, and responses to your questions).
You can also visit www.aboutads.info/choices, optout.networkadvertising.org, and optout.privacyrights.info/ to opt out of certain uses of cookies for advertising purposes. We use Google Analytics to better understand how our users interact with our websites. You can learn about Google Analytics’ currently available opt-outs at https://tools.google.com/dlpage/gaoptout/.
Sharing your information with third parties. Option-1. We do not share your information with third parties for their own promotional purposes. Option-2 You can opt out of allowing us to share your information with third parties for their promotional by completing the contact form.
We process your data in the United States.
EUROPEAN UNION AND UNITED KINGDOM PRIVACY RIGHTS
Lawful basis for processing your personal data
We process personal information on the following legal bases:
Contract. It may be necessary to meet our contractual obligations to you.
Legitimate Interests. We process your personal data if it is based on our legitimate interests. For example, we may process personal data to support our business operations, service and product development and delivery, information security, customer service, legal compliance, and fraud prevention.
Consent. Where you have given us consent to do so, we provide you, or permit third parties to provide you, with information about goods or services which we feel may interest you. You have the right to withdraw your consent.
Legal Claims. We need to process your personal data to defend or establish a legal claim.
Rights of data subjects
Subject to applicable laws and limitations, you have the following rights regarding your personal information:
Right to be informed. You have the right to be provided with clear, transparent, and easily understandable information about how we use your information, the purpose and legal basis for its processing, the expected retention period, and safeguards regarding personal information transferred to non-EU countries.
Right of access. You have the right of access to personal information of yours that we are processing and certain other information.
Right of correction. You are entitled to have your personal information corrected if it is inaccurate or incomplete.
Right to be forgotten. Upon your request, we will delete your personal information if there is no compelling reason (such as a legal requirement) for us to keep using it.
Right to restrict processing. You have rights to ‘block’ or suppress our further use of your personal information. When processing is restricted, we can still store your information. We keep lists of restriction requests to make sure we continue to comply with our obligations.
Right to data portability. You have rights to obtain your personal information in a structured machine readable format.
Right to object: You have the right to object to certain types of processing, including our right to process your personal data based on our legitimate interests..
The right to refuse or withdraw consent. You have the right to refuse to provide and withdraw your consent to processing of your personal information. This withdrawal of consent will be effective for future processing. Even if you withdraw your consent, we may still use your information where it has been anonymized and does not personally identify you.
You can submit a request regarding your personal information online by clicking here or by emailing us at [email].
You can make a request for this information by emailing us at [email address] or by writing to us at: [address]
If you are not satisfied with our response to your complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to a supervisory data protection authority. If you are a UK resident, you can make a complaint to the UK Information Commissioner’s Office (ICO): https://ico.org.uk/concerns/.
YOUR CALIFORNIA PRIVACY RIGHTS
California residents have privacy rights under the California Consumer Privacy Act (“CCPA”) and the Shine the Light law. If you are a California resident, you have the right to request certain information regarding our disclosure of your personal information to third parties for their direct marketing purposes. When making a request, please state that you are making a “California Shine the Light” inquiry. You can make your request by emailing us at [email address] or by writing to us at:
Please note that we do not currently disclose any of your personal information to third-parties for their direct marketing purposes.
Some browsers have incorporated a Do Not Track (DNT) feature. These features, when turned on, send a signal that you prefer that the website you are visiting not collect and use data regarding your online searching and browsing activities. As there is not yet a common understanding on how to interpret the DNT signal, we currently do not respond to DNT signals on our site.
Electronic communications (e.g. email, text messages, and social media messaging) are neither secure nor confidential. While real estate brokerages have adopted policies and procedures to help avoid fraud, even the best security protections can be circumvented. No broker or agent will ever send you any electronic communication with instructions to transfer funds or to provide non-public personal data, such as credit card or debit numbers or bank account and/or routing numbers.
YOU SHOULD NEVER TRANSMIT NONPUBLIC PERSONAL INFORMATION, SUCH AS CREDIT OR DEBIT CARD NUMBERS OR BANK ACCOUNT OR ROUTING NUMBERS, BY EMAIL OR OTHER UNSECURED ELECTRONIC COMMUNICATION. EMAILS ATTEMPTING TO INDUCE FRAUDULENT WIRE TRANSFERS ARE COMMON AND MAY APPEAR TO COME FROM A TRUSTED SOURCE.
If you receive any electronic communication directing you to transfer funds or provide non-public personal information, EVEN IF THAT ELECTRONIC COMMUNICATION APPEARS TO BE FROM YOUR REAL ESTATE BROKER OR AGENT, do not respond to it and immediately contact your real estate agent by telephone or another means. DO NOT USE THE CONTACT INFORMATION DISPLAYED IN THE COMMUNICATION YOU RECEIVED. Such requests, even if they may otherwise appear to be from your real estate agent or another person connected with your property transaction, are likely part of a scheme to defraud you by stealing funds from you or using your identity to commit a crime.
To notify us of suspected fraud related to your real estate transaction, please contact us here [do you have a specific reporting form/hotline?].
OUR WEBSITES, PRODUCTS, AND SERVICES ARE NOT MEANT FOR CHILDREN
Our websites, products, and services are meant for adults. We do not knowingly collect personal information from children under 16. If you are a parent or legal guardian and think your child has given us information, you can contact us at [email].
WE USE STANDARD SECURITY MEASURES
THIRD-PARTY WEBSITES OR SERVICES WE DON’T CONTROL